How B2B Podcast Marketing Builds Authority and Drives Pipeline
Podcasting has become an increasingly important channel for brands looking to build awareness and consideration. Research from BBC World Service found that podcast advertising increased brand awareness by 89% and brand consideration by 57%. For B2B companies, however, the opportunity goes beyond advertising. A branded podcast can create an ongoing platform for conversations with industry […]
How to Build a LinkedIn Marketing Strategy That Generates High-Quality B2B Leads
A strong LinkedIn marketing strategy is necessary if you want to stand out on the world’s largest professional network. There are about 67.1 million organizations with a LinkedIn page. The platform has grown far beyond a simple job board; it’s now an active space for B2B marketing, brand building, and lead generation. As more businesses […]
Demand Gen Campaigns: Google’s Latest Breakthrough (and Why You Should Care)
If you have ever felt like Google Ads is that one friend who keeps changing their style every six months, you’re definitely not alone. Just when you finally get comfortable with Search, Display, or YouTube campaigns, Google introduces something new that is going to go through the roof. And now the latest breakthrough from Google […]