Role of Media on Demonetization
History is a testament to the role of media during any political change. India’s demonetization is no different. It’s no surprise that the Fayes and Arnabs of the media world have a massive impact on the ones watching them. But during take 2 of the demonetization coverage, things went better than before! Was this due to critical media intervention, or are people now accustomed to a ‘new normal’? In this article, let us delve deeper into the media’s role during the demonetization of ₹2000 note. The Difference Seven years ago, one unassuming night in November, notes as we knew them back then changed. And thus ensued a media circus of opinions. The frenzy was uncontrollable as anxiety got the best of us humans. But now, in 2023 – things have changed! Things are a lot calmer, almost as if we have gotten used to these overnight decisions, and panic has given way to reason. These changes are apparent in the media as well. But these slight nuances become truly visible when we look at the difference in reporting. What was once celebrated as a win against corruption and wealth inequality is now being looked at with a much critical eye. Headlines ask questions like ‘Rs 2000 Note Withdrawn: Policymaking That Is Insensitive to Consequences Has Become the Norm’ rather than calling it ‘ The Great Cash Cleanup.’ The Four Pillar of Democracy The role of media is almost evident in such a scenario, especially since this is a repeat of a situation that changed the economic geography of our country. Let us look at what the role ‘ideally’ is : Informative Reporting Media outlets served as the primary source of information during demonetization, providing updates on government policies, guidelines, and the evolving situation. Journalists and news anchors reported on the logistics of currency exchange, banking procedures, and the impact on different sectors of the economy. Analysis and Expert Opinions Media platforms facilitated in-depth analysis and expert opinions, shedding light on the rationale behind demonetization and its potential long-term effects. Economists, financial experts, and policymakers were invited to discuss the pros and cons of the move, offering insightful perspectives and facilitating informed discussions. Public Reactions and Voices The media provided a platform for citizens to express their opinions, concerns, and experiences during demonetization. Through interviews, panel discussions, and vox pops, people from various walks of life shared their stories, highlighting their challenges and hopes for a corruption-free economy. Accountability and Critique Media outlets acted as watchdogs, holding the government accountable for the implementation and outcomes of demonetization. They unearthed instances of irregularities and corruption through investigative journalism, ensuring transparency and demanding accountability. Political Influence The interplay between politics and media during this period showcased the complex dynamics and potential biases that can arise. Some key observations of political influence on the media include: As the driving force behind the demonetization policy, the government sought to control the narrative and shape public perception. Media outlets aligned with the ruling party often echoed the government’s messaging, emphasizing the purported benefits of demonetization while downplaying its potential drawbacks. This dominance of government messaging created an environment where critical voices were often marginalized or dismissed. Government Messaging Dominance This involved strategic messaging, highlighting success stories, and projecting demonetization as a transformative step toward eradicating black money and corruption. Such efforts aimed at building a positive narrative around the policy and garner public support. Polarization of Media The demonetization period witnessed a polarization of media outlets along political lines. Some media organizations openly aligned themselves with specific political parties, leading to a divided media landscape. This polarization further deepened the political influence on media as outlets became more inclined to influence their target audience and promote a specific ideological narrative. Are we selling news? The relationship between political agendas and the Indian media is complex and evolving. Political influence on media ownership, the manipulation of news narratives, sensationalism, and the prevalence of paid news raise concerns about the impartiality and integrity of Indian media. These dynamics impact journalistic objectivity and challenge media independence and freedom of expression. Recognizing and addressing these issues is vital for upholding the principles of ethical journalism and ensuring that the media remains a robust pillar of democracy. Striving for a media landscape that operates independently, devoid of political interference, will be essential to fostering informed and engaged citizens. Did this guide provide valuable insights for you? If so, we would love to hear your thoughts in the comments section below! For any further inquiries, clarifications, or personalized guidance, click here to connect with us
Major players that affect SEO rankings?
When it comes to SEO rankings – everyone wants their webpage to be on the top. But the journey begins with first understanding what helps get to the top! As Google’s crawlers lurk through our content, and index our pages, we are constantly forced to ask, ‘What does the algorithm want’ or ‘what do the crawlers look at when indexing pages’? Many may think of this as another one of the unsolvable and ever-evolving internet mysteries. But if you can somehow crack it, you can rule the SEO world! The crawlers are designed to identify and index the information available on each page – these bits of information (graphics, content, links, etc.) become the key players that help in SEO rankings. The purpose of these players (or attributes) may vary. For example, some could be responsible for answering questions or providing specific functionalities to enhance user experience and accessibility. Others might be involved in rewriting or completing certain sections of content. The success of an SEO strategy depends on these players, their placement, and their use. In this article, let us put our detective hats on and try to finally understand how to beat the algorithm! Here is what we know – Here in lies our first clue – adjusting our strategies according to what Google expects is our Achilles heel. Asking the right questions – Google is not the consumer Instead of solely relying on Google’s algorithms, we should prioritise understanding and catering to our potential consumers. By answering their questions, addressing their needs, and reaching out to them unassumingly, we can create a strong online presence that attracts and retains loyal customers. It’s all about putting the consumer at the centre of our digital strategies and providing them with the best possible experience. So one of our major PLAYERS becomes the consumer themself! But one player can never be enough for a team game… In the Google archives, we found a gem. Our second clue – In August 2018, Google rolled out the “medic update,” which emphasised 3 factors: expertise, authority, and trustworthiness, also known as E-A-T. Provide Quality – Understanding E-A-T Google knows that people rely on their platform for a wide range of topics, and they understand that if the wrong information shows up, it can have a negative impact on people’s lives. This is where we can find one of the major factors that affect ranking. Delivering reliable and trustworthy search results ensures your online experience is helpful and safe. Google’s E-A-T is a framework used by Google to assess the quality and reliability of content on the web. It is crucial to determine how search results are ranked and displayed to users. Thus Google’s E-A-T becomes our next major PLAYER! Let’s break down what E-A-T stands for Expertise Content that offers comprehensive, accurate, and easily understandable knowledge ranks higher. Authoritativeness When experts speak from conclusive evidence as well as industry experience, it adds authority to the content. Trustworthiness Content that is honest, transparent, and supported by reliable sources is deemed more trustworthy by Google. Top Attributes Affecting SEO Ranking Now that we have our two headlining players figured out, let us work on building our team’s strengths by adding more players to our list. ‘Fresh’ Content Here it is important to add value, to each statement, and each example. The content that accurately answers a question and makes sure that the answer is simple to understand has the highest chance of ranking first. Well-written articles, informative blog posts, and relevant website pages that address user queries and offer insightful information tend to rank higher. Incorporating relevant keywords, optimizing meta tags, and headers, and ensuring the content is well-structured and easy to read can further enhance its SEO performance. This is why we at CDM train our writers to think before they write. Our editors don’t change the content, instead leave a comment which is then picked up by the writer. We want to create an environment that cultivates thought-out and researched pieces that are targeted toward specific goals and objectives. Updating User Experience Design drives the eye! Factors that influence UX include website load speed, mobile-friendliness, ease of navigation, clear and intuitive website design, and accessible content. Optimizing these aspects enhances user satisfaction, encourages longer visit durations, and reduces bounce rates, all of which contribute to improved SEO ranking. We at CDM have found from our extensive experience that constant checks and updates are key to perfecting website UX. Aspects like the loading speed and webpage design need to be revised constantly to keep up with market trends. The Technical Side The technical aspects of a website greatly impact its search engine ranking. These include factors such as website crawlability, indexability, site structure, sitemap, URL structure, canonicalization, and proper use of tags (e.g., title tags, meta tags). Ensuring that search engines can easily crawl and understand the website’s content improves its visibility in search results. The technical side of SEO may seem overwhelming, especially if you are someone who tends to stay away from all the tech jargon. But that’s why you have SEO – services offering companies who can cut up all the data into bite-sized reports for you. It is important to understand the basics and analyse them. Maybe get someone to help you with it. At CDM, we offer SEO services and ensure that we present the reports to our clients every month. This way we can answer questions and clarify points that may be difficult to understand. It’s important to note that these players interact and influence each other. For example, high-quality content contributes to a positive user experience, and a well-optimized website structure improves content discoverability by search engines. By focusing on creating valuable content, optimizing user experience, and addressing technical aspects, website owners can improve their SEO ranking and visibility, driving more organic traffic to their sites. CDM’s Tips and Value Additions We hope this sleuthing helps us all create content that leaves a high-ranking mark on the internet!
What is SEO? Search Engine Optimization explained
Search engine optimization (SEO) refers to practices that boost the visibility and ranking of web pages in organic search results. The fundamental purpose of SEO is to boost organic (non-paid) traffic to a website by optimizing various factors deemed necessary by search engines. Because organic search is the most popular way for consumers to locate and access online information, implementing an effective SEO strategy is crucial for improving the traffic and quality of visitors to your website. Moreover, when someone searches on Google, Yahoo, or Bing, these search engines employ complex algorithms to determine the relevance and quality of web pages pertaining to that search. Understanding these algorithms and putting them into action to improve a website’s chances of ranking high in search results is all part of SEO. Why is SEO so important? SEO is vital for brands since it is a very effective strategy to increase your brand’s visibility in search, bring more visitors to your website, position your brand as a trusted authority in your industry, expand your business sustainably and consistently, and much more. Here’s how each of these elements contributes to the significance of SEO for your business. Increased Organic Traffic SEO helps improve your website’s visibility on search engine result pages (SERPs), leading to increased organic (non-paid) traffic. When your website appears higher in search rankings, more users are likely to click and visit your link. Higher Search Engine Ranking SEO aims to optimize various elements of your website to meet search engine criteria. You can improve your website’s ranking on SERPs by implementing effective SEO strategies. Higher rankings result in more exposure and credibility, as users tend to trust and click on websites that appear at the top of search results. Enhanced User Experience SEO involves optimizing your website’s design, navigation, and content to provide a better user experience. When users can easily find the information they’re looking for, navigate through your site seamlessly, and access it on different devices, they are more likely to stay longer, engage with your content, and convert into customers. Targeted Traffic and Quality Leads SEO allows you to target specific keywords and phrases relevant to your business or industry. When your website ranks higher for these targeted keywords, the traffic you receive is more likely to be interested in your products or services. This targeted traffic increases the chances of generating quality leads and conversions. Cost-Effective Marketing Compared to other digital marketing strategies like paid advertising, SEO can be cost-effective in the long run. While it requires time and effort to implement and maintain, the organic traffic generated through SEO is free. Investing in SEO can reduce your reliance on paid advertising and continuously attract organic traffic without ongoing advertising expenses. Brand Visibility and Authority Higher search engine rankings and increased visibility help build brand recognition and trust. When users consistently see your website listed on SERPs, it creates brand familiarity and credibility. A solid online presence and a reputation for providing valuable content and services can establish your brand as an authority in your industry. Competitive Advantage In today’s digital landscape, businesses compete for online visibility. Effective SEO strategies can give you a competitive edge by helping you outrank your competitors and attract more organic traffic. By staying ahead in search rankings, you have a better chance of capturing the attention of potential customers before your competitors do. What are the main elements of SEO? Keyword Research SEO begins with identifying the keywords and phrases people use when searching for your website’s content information. You can determine which terms are popular and relevant to your business through keyword research. On-Page Optimization This involves optimizing individual web pages to improve their visibility. On-page factors include incorporating relevant keywords in titles, headings, content, and meta tags. Other elements, such as URL structure, image optimization, and internal linking, contribute to on-page optimization. Off-Page Optimization Off-page optimization focuses on activities outside your website to enhance its visibility and reputation. This often involves building high-quality backlinks from other reputable websites, as search engines consider backlinks a vote of confidence and relevance. Technical SEO Technical SEO involves optimizing the technical aspects of a website to improve its crawlability and indexing by search engines. This includes ensuring proper website structure, using clean and optimized code, improving page load speed, implementing schema markup, and optimizing mobile responsiveness. User Experience (UX) Search engines prioritize websites that offer a positive user experience. Factors such as easy navigation, intuitive design, fast-loading pages, and mobile-friendliness contribute to better user experience and can positively impact search rankings. Content Creation SEO works better when the content is top quality, informative and engaging. Websites or portals with such high-quality content consistently rank higher on search engines. So, regularly updating your website with fresh and relevant content, including blog posts, articles, videos, and infographics, is essential and can attract more organic traffic. Titles and Meta Descriptions When Google creates search engine results pages (or SERPs) to show users when they conduct a search, it does not show whole web pages. Instead, it offers a selected piece of information (a ‘snippet’) to represent each page that appears in search results. Internal and External Links A solid linking structure is essential for user experience and SEO. When you link from one page on your site to another with comparable and relevant material, you make it much easier for users to find what they need. Internal links help Google browse your site more simply, and links between pages help to spread the SEO affection across your entire website. External links, on the other hand, are used to establish authority. Google values trust and deem sites more trustworthy when they connect to (or are linked from) other reliable, authoritative sites. While obtaining other websites to link to yours is more complicated, providing links to other sites is also incredibly beneficial for SEO. Analytics and Monitoring SEO requires continuous analysis and monitoring of website performance. You can track important metrics such as organic traffic, keyword rankings,
Scope of ChatGPT: Broadening Horizons
When we speak of artificial intelligence models, OpenAI’s ChatGPT stands in a league of its own. It’s more than an AI model. It’s a powerful instrument actively transforming human-machine interactions. Thanks to its impressive versatility and human-like conversational skills, it can be used in various fields effectively. From individual users to commercial entities, from creative minds to academia, the reach of ChatGPT is extensive and continues to broaden. To fully appreciate its impact, in this article, we’ll explore the current and potential future applications of this impressive tool. Understanding ChatGPT Many of us have come across the terms AI bot and chatbot, but what OpenAI brings to the table with ChatGPT is a game-changer. More than just responding to prompts, it uses advanced machine learning to anticipate and shape responses. It provides a smooth, context-rich conversation that far surpasses the interaction quality of conventional chatbots. The distinguishing factor of this ChatGPT bot is its human-like conversational capability. It’s been trained on a massive corpus of internet text, which allows it to mirror the subtle shades, varied tonality, and intricate elements of human speech. Making interactions feel less machine-like and more human. Indeed, OpenAI has bestowed ChatGPT with a unique advantage in the AI sphere. Current Scope of ChatGPT Individual Use As a ChatGPT bot, it presents an array of benefits to individual users. Imagine learning Spanish with ChatGPT as one can chat, ask questions, or even clarify doubts at any hour. You can even brainstorm ideas for your next painting with an assistant who’s available 24/7. From language learning to providing creative inspirations, ChatGPT excels at making life more convenient. However, it’s important to note that it doesn’t possess human discernment or emotional intelligence, which can limit its utility in more nuanced personal contexts. Commercial Use The world of commerce is no stranger to the capabilities of this AI bot. Picture a business scenario where customer inquiries are swiftly attended by an intelligent bot, no matter the time of day. Even marketing departments of several businesses have been using the OpenAI-powered tool to brainstorm innovative promotional strategies and create engaging content. It streamlines processes, enhances efficiency, and augments customer engagement. However, it’s not adept at handling complex business strategies or high-stakes decision-making, areas where human judgment and experience are paramount. Academic Use In the academic sphere, ChatGPT is a resourceful ally. It can assist students in studying for exams, answer queries on a variety of topics, and even provide useful resources for research. Although it cannot replace a teacher’s guidance or evaluate the complexity of human thought in subjective topics. But this tool can easily serve as an added layer of support, supplementing traditional academic resources. Creative Use OpenAI’s ChatGPT has etched its name in the creative field as well. Writers are using it to overcome writer’s block, while artists are leveraging it for creative brainstorming. Despite its creativity-enhancing potential, ChatGPT cannot replicate the depth of human creativity or emotion, elements that often form the soul of creative pieces. But it can assist in serving as a fount of creativity when creators or artists hit a roadblock. Technological Advancements ChatGPT has significantly advanced AI technology. It’s pushing the boundaries of AI-human interaction, setting new benchmarks for the capabilities of chatbots. It’s refining and expanding what AI can comprehend and how it interacts, setting a precedent for future AI models and shaping the trajectory of AI technology. Although It operates based on patterns and learned responses, which might limit its scope in situations requiring deep understanding or empathy. Future Scope of ChatGPT As we cast our gaze to the horizon, the potential of ChatGPT seems even brighter. Envision a future where ChatGPT serves as a primary touchpoint in the healthcare sector, answering basic medical questions and guiding individuals to the right services – an AI bot acting as a digital health assistant. Legal matters, often bogged down by complex language, could be made simpler with the help of this ChatGPT bot. It could potentially demystify legal jargon, bringing the law closer to the people and aiding in more informed decision-making. As we look forward to the advancements in machine learning, it is exciting to anticipate the realms that ChatGPT might navigate. These could include elements of emotional intelligence and a better understanding of cultural nuances, which are currently beyond the AI grasp but form an essential part of human interaction. Thus, the future holds not just the evolution of a chatbot but a vision of augmented human-AI cooperation. Conclusion ChatGPT, in its various roles ranging from a personal aide to a commercial catalyst and a creative partner, is charting a novel course for the application of AI. As we continue to refine and deepen our understanding of this potent AI bot, we are gradually edging towards a future where artificial intelligence is not merely a supplementary tool but an integral part of our everyday lives. Adopting ChatGPT is therefore more than just harnessing a new chatbot technology; it’s about laying the foundation for a future where AI and humans seamlessly coexist and interact. In this symbiotic relationship, ChatGPT bot, a remarkable product of OpenAI, promises to enhance life’s conveniences and open up a world of possibilities, making our journey into the future a tad more intriguing and a lot more promising.
Collaborative Brilliance: SpringUp Capital Partners with CDM
SpringUp Capital, a micro-VC fund and scale-up accelerator, partners with CDM for Content Creation & Marketing Firm needs for their Tech Startups September, 2021: CDM-Content Design Market LLP and SpringUp Capital partnered to cater to the Content Creation and Marketing needs for fast-expanding tech startup client base. SpringUp Capital’s expertise lies in identifying, funding, mentoring and scaling Startups in the local and international technology space. As a part of their mission to enable global start-ups, the company has identified CDM Connect as a viable and vital marketing partner. Sujata Upadhyay, Founder, CDM states “We are honoured to associate with SpringUp and grateful for the opportunity to assist and boost all the dynamic and innovative Tech startups that are poised to make history! We are geared up and excited to be a part of the movement that empowers startups” Santosh Kotnis, CEO & Managing Partner SpringUp commented “With a booming number of tech companies launching every year, a robust yet customized online marketing strategy is a highly effective way for startups to gain coverage and build visibility. A young and experienced Content marketing firm was the missing link to offer our startups, the complete gamut to scale and grow. We found this in CDM and are pleased to partner with them”. About SpringUp: SpringUp Capital is a micro-VC fund and scale-up accelerator, focussing on spotting, funding, mentoring and scaling startups. Supported by a strong accelerator program, SpringUp enables startups across the world to find the right market and scale. Aimed to raise $ 10M in the first round, with an average investment of upto $500k. SpringUp Capital is supported by Global Investment and Technology professionals who will help global technology companies to grow their business by providing expertise, ecosystem and capital for their growth. About CDM: CDM-Content Design Market LLP is an ROI-focused creative marketing agency. With a team of in-house designers, video developers, content writers and certified digital marketing and SEO professionals we ensure your campaign gets the focus that it deserves. Our maximum business comes from client referrals.
The 6 Types of Content Marketing that Enables Businesses
Content marketing with digital marketing as terms are often interchanged – they are different but a combination of digital and content marketing always works wonderfully. But, let’s differentiate – The one with ‘content’ focuses on the messages being delivered while the one with ‘digital’ describes its online nature. Globally, marketers are spending more than USD 584.2 billion on their Content Marketing. Both revolve around wordy, auditory or visual, static and moving, infotainment bytes. These short or long-form content nuggets are distributed via multiple online platforms such as email, websites, social media, Google AdWords, chat forums, or mobile applications. Content focuses on customer engagement and gives a voice and backbone to the brand. It attracts, engages and converts readers into loyal customers. For example, you can use blogs to answer questions and queries asked by the customers on the website. Providing a solution in one of the blogs will generate a sense of expertise and increase the chances of getting shared within groups of people. On the other hand, digital marketing focuses on aspects like search engine optimization (SEO), Pay-per-click (PPC), and launching ads on social media platforms. The main goal is to take the user from the search result page to your website. It improves the search rankings of the website so that it’s visible to the audience. But, as a company or a brand, how do you know if you’re using the right types of content marketing? Is your audience listening? Content Marketing Types You Should Consider 1. Blogs Marketing Blogs are a long form content variety that when marketed well, contribute to the organic SEO levels of a brand. Earlier, blogs had limited reach, existing merely on a section of your website. Today, with social media platforms, enabling blog publishing, the entire scenario has changed. Engaging, keyword-rich blogs based around your business, brand or sector can boost your SEO considerably. They will enrich your brand awareness, product knowledge and give you sector authority with trust and ease. 2. Video Marketing Almost every online platform supports high definition videos that can hypnotise audiences with visuals, music and catchy words. Videos are entertaining and can promote your brand and products in a way that no other medium can. Tell your story but keep it crisp. Enticing ads, tutorials, or short flicks can be marketed via Facebook, YouTube, Instagram, LinkedIn, Pinterest and even EDMs. They have super high recall and can be played over and over again with low fatigue levels. Video has been known as the SEO treasure chest. Google loves them so they just click. That’s the power of video! 63% of businesses are already using video marketing as a key driving tool. Where are you? 3. Social Media Marketing People browsing through their social media accounts love to lap up short form content such as snappy phrases, entertaining videos, memes and even puzzles. If you wish to be seen, identify the social media platform that your target audience frequents and make a splash there. Create your page and keep it active. Invest in Pay-Per-Click ads but stick to the requirements of content v/s image ratio of 20:80, utilise original creatives and taglines and prepare to go viral. Yes, Viral Marketing is the next step up. 4. Podcasts Marketing If you are new to the Podcasts genre, podcasts consist of well written, articulated, backed, mixed and mastered audio clips. Some businesses that are benefiting from audio recordings include Food & Beverage companies, Spiritual or Self Improvement Training, Travel shows and much more. They are largely used to educate and explain while keeping the tone entertaining and immersive. Podcast advertising is another subset of this category and is worth USD 800 million globally. Platforms that market podcasts well include iTunes, Apple, Spotify and Social Media Platforms. If you wish to score well on YouTube via your podcast, convert it to a visual treat and then post. They however, need to be regular for audiences to connect well and offer highly valuable information that your listeners hear, implement, share and come back for. 5. Infographics Marketing Infographics may sound boring but show me a blog or article without one and I’ll show you a stagnant narrative! Images with infographics tickle the visual parts of the mind and help to convey certain data, facts and statistics in a quick concise manner. Technical and semi technical topics benefit greatly from infographics. A solid infographic can also be marketed as a stand alone piece of data while others can be inserted into blogs, articles or web copy to play their vital roles. 6. Call To Action Marketing Here’s a new one! Everyone knows about call to action but did you know that this was considered a Content Marketing technique? Regular notifications from your mobile apps, slogans or action triggers on landing pages or even remarketing ad copy carries call to action content. They are all equipped to push customers to the next step in the sales funnel. Michael Porter, knowing the power of Content Marketing once stated, ‘The essence of strategy is choosing what not to do.’ This to me means, choosing just the right types of content marketing tools and discarding the rest. So, let’s learn from the best and stay in the loop of the latest trends to master every Content Marketing trick that there is to discover. Stay tuned!
Components of Content Marketing [2023]
Content is the base for all kinds of marketing, and is essential to a compelling B2B marketing plan. The words you choose to present your brand and USPs with are critical and the first step to attract and engage your audience, converting them into loyal customers. Read the next set of blog series to know the points to keep in mind when creating an impactful Content-Driven Marketing Strategy. Discover how something as simple as a couple of sentences can profoundly change a brand’s impact in the market. Before we dive into how content marketing forms the base of all the marketing strategies that an organization may opt for, let’s take a moment to understand content marketing better. Content Marketing is all about stories and how you present them Stories are a way to communicate relevant information and have been used since time immemorial. Over time, newer ways have been developed to allow better knowledge transfer. This is precisely what the foundation of content marketing is – the delivery of high-quality content via storytelling and different media. With the advent of technology and the digitalization of marketing techniques, narrating stories has taken on a new and interesting role. Narrations of events, products, services and phenomena are now designed for a target demographic. Concisely and aptly put, content marketing is a branch of digital marketing that is focused on the creation and distribution of valuable, relevant and consistent information. The aim of this content is to attract a well-defined demographic and sustain their attention over time. The ultimate goal is to drive customer action into derivable profits. Components of Content Marketing There are numerous strategies now available in the versatile realm of content marketing. Before that we need to understand the components of marketing. Brand positioning forms the basis of identifying potential customers and scouting the competition in the market. This is followed by an owned media value proposition which elaborates the uniqueness and value of your brand’s content. Business cases are created to recognize the goals that need to be accomplished and the resources for investment. Finally, a strategic plan can allow for the accomplishment of each goal. One of the most overlooked yet significant resources that can be efficiently utilized is customer’s attention. In a louder, busier, fast-paced world, something as simple as the recognition of an individual and their efforts can go a long way in creating loyalty. This is something that brands can make significant use of via a well-structured content marketing strategy. With content, it becomes easier to show your audience you care about them and what their needs may be. This in turn, results in the development of brand loyalty and the target recognizing the principles (compassion even) behind your product or service. There are a set of specific steps that need to be employed to improve your content marketing strategy. Understanding what these steps are is crucial to executing them well. For instance, To be able to create a compelling B2B content-driven marketing strategy is a skill that requires all-rounded information. To understand all of these components and steps and how they can be seamlessly integrated, watch this space and follow our journey.
10 Reasons Why You Should Invest in Content Marketing in 2023
The advent of digital media has made content one of the most influential and insightful elements in our fast-moving world. Widely available content across various platforms gives users access to information related to anything and everything just with a click, carving a path for content marketers to release unique and meaningful content for their readers. It is exciting how content can be used in various forms. Articles, blogs, podcasts, and newsletters are creative forms of content that are accessible to all kinds of people, young and adults. Content marketing strategies also helps brands to tell their story to their potential customers which in turn creates a robust brand identity. Content Marketing: In a nutshell It is a smart strategy that revolves around creating content that provides information and answers queries about products and services. It involves the creation, distribution, and publication of various forms of content to attract and educate a set of the target audience about the brand and the products offered. Content marketing combined with digital marketing can work wonderfully for budding and established enterprises. Let’s take a look at some factors that make content marketing truly beneficial and lucrative. Generates a sense of authority Creating content focused on the product’s value and information generates a sense of authority and expertise. Consumers look for authentic sources and unmasked information when they are buying products. Hence, the more content we create and share with the audience, the sense of authority also gets more profound. Since people tend to look for experts to help them solve problems, distributing quality content will help gain the trust of online readers when it comes to expertise. Builds brand awareness Only the name is not enough for a brand’s foundation. It is important to educate the target audience about what the brand offers and what is the product’s actual purpose. Brands can use content to substantially increase traffic towards their websites and make the new consumers aware of the existence of their product. Demonstrating expertise and skills again and again through content will help attract potential consumers and turn leads into loyal customers. Good for search engine ranking When you enter a new query, keyword, or phrase into Google, the search engine diligently delivers the most relevant results pertaining to your search. Creating expert content that shares valuable information outperforms ordinary, spammy copies, leading Google to select it as a top display among search results. While search engine algorithms remain dynamic, generating high-quality, plagiarism-free, current, informative, and pertinent content has the potential to achieve higher rankings in search results. Helps in generating leads Generating leads is one of the top factors that lead to marketers flocking towards content marketing trends. Content marketing spreads the reach of the brand to far corners, so much so that new consumers and strangers also get to find the brands that they have never heard of before. Content is rapidly shared among various groups of people, just like word of mouth. Hence, it is a great medium to spread the word and generate leads. Attracts potential buyers High-quality content, interestingly, specifically draws readers with genuine subject interest. The website will attract numerous users, but not all will make purchases. Only those intrigued by the brand’s offerings will click through to the landing page. Among landing page visitors, only those genuinely captivated by the product will register for newsletters and forms. Filtering out potential leads and less promising ones becomes time-consuming and taxing for sales teams due to the attraction of low-quality leads. Focusing on genuine leads will help save time, energy, and money. Spreads the brand’s reach across social networks Truly informative content that uniquely solves problems is more likely to get used by organizations and users alike. Businesses seek expert-written blogs and articles to enhance web content. while social media excels as a prime platform for content showcasing in the viral age. An insightful post will rapidly gain momentum, getting shared among diverse groups of people. It would help in generating fresh potential leads, and fostering brand awareness. Forms an active user community The power of engaging content generates trust and loyalty among users. Providing helpful content helps in building a relationship with consumers. It helps you in becoming a trusted source, compelling people to come back to the website they know, and fully trust.This helps in creating a user community that actively shares the content, promotes the brand, and generates a good amount of engagement. Builds backlinks Backlinks are one of the criteria used by search engines to make your website rank in the top results. Depending on the linking site, the audience you attract can grow exponentially. When authority websites are linking to your website and more people are clicking on those links, your website will get an authoritative edge. Cost-effective strategy As compared to traditional marketing tactics, content marketing costs 62% less and generates 3 times more leads. The affordability of this strategy makes it an essential tool for small brands and businesses that want to use their resources and budget efficiently. It is important to keep in mind that it takes a while for the content to actually start rolling out results. It is a time-intensive process, especially when it comes to search engine optimization (SEO). Sets you apart from competitors Content topics and information type can provide a competitive edge to the brand. For instance, if a buyer is researching their challenges and finds certain solutions in your content, they are likely to choose your brand over the rest of the competitors. Bottomline Marketing employs varied tactics for rapid lead and traffic boosts, though some methods may not impact your business. Investing smartly in your growing business will help you save time, extra efforts, and reward you with fruitful benefits. Content marketing has emerged as one of the most intelligent and creative ways to generate more leads and build a profound brand identity. Content marketing enhances brand visibility, fostering customer relationships and loyalty. Leveraging smart techniques to create informative content will help attract