Having the right tools is key. Google Trends is one such tool that can be a game-changer for content creators and those interested in SEO. It gives us real-time information about what people are searching for and helps us understand trends, topics, and even when and where these searches happen.
This blog aims to make Google Trends easy to understand and use, focusing on how it can supercharge your content creation and SEO efforts.
So, let’s dive into the world of Google Trends and discover how it can help us stay ahead in the digital marketing game.
Let’s get started.
The keyword data can be customized in four different ways:
- Geographical location (nationally or globally).
- Topic categories
- Four distinct search results pages (YouTube, news, shopping, and image).
Eight time settings can be used to further segment keyword search trends:
- The past hour.
- Past four hours.
- Past day.
- Past seven days.
- Past 30 days.
- Past 90 days.
- Past five years.
- 2004 – present
The Many Uses of Google Trends
- Search volume: The term or key phrase for which you are trying to create SEO content is known as search volume, and it indicates whether there is more or less demand for it.
- Search trend: You can determine whether the use of a specific keyword is increasing or decreasing because Google Trends shows the data graphically. It’s possible that the keyword was highly popular a few months ago but has since declined in popularity, or vice versa.
- Related searches: For long tail keywords, search what various combinations of keywords are people using when they look for information.
- Search filters: Use search filters to see Google Trends for the areas you’ve selected. You can look up statistics for the USA or India specifically.
- Forecast: While it might not provide projections for every term you look up, Google Trends occasionally indicates what the trend will be in the upcoming days.
- Comparative analysis: Compare two to three words, or even more, to determine which word is the one you should be concentrating on.
In addition to using Google Trends to identify relevant keywords for content creation, search segmentation can be utilized for targeted geographical placement.
How to Use Google Trends
You can produce better, more relevant content that your audience will want to read with the aid of Google Trends. Try these approaches to content marketing with Google Trends.
Perform Market Analysis
One useful resource for performing market research is Google Trends. It can help you determine the seasonality of specific search terms or even estimate the level of interest in your products within a given geographic area.
Find Out About Related Trending Topics
If your team finds it difficult to come up with new content ideas every month, Google Trends is a fantastic tool. You have the option to view the country’s most popular searches or focus only on a particular area or period of time. To compare and visualize terms, use the charts.
Make sure the topic of your Google Trends selection is:
- A topic you have the authority to write about.
- Something that your intended audience would find interesting.
Boost Your Analysis of Keywords
The most crucial aspect of content marketing is producing relevant, high-quality content, but you should also think about SEO. Your search rankings for particular keywords can be raised with the aid of SEO tactics. Additionally, Google Trends can aid in your more thorough keyword research.
Enter a keyword or phrase you are considering using the Explore feature. Along with the interest by subregion, you will see a breakdown of interest over time. After that, you can experiment with different search terms to find the most popular ones.
More popular search terms will yield better results. This is because more popular keywords are more likely to show up and be considered as such in routine searches. These are the keywords you should naturally include in your content. A few long-tail or focus keywords that are more specific to your business and content should be chosen, as similar keywords are likely being used by competitors.
One useful tool for coming up with related topics and keywords is the Explore page’s “Related Topics” section. It might even lead you to a subject or perspective you had not previously considered.
Establish a Calendar for Your Content
You can plan your content strategy by using a content calendar to determine what kinds of content you should produce and when to publish them. When you schedule the release of your content, engagement is a crucial metric to take into account. Developing the ability to align your content with current trends and user searches is highly recommended, and Google Trends can assist you in organizing and scheduling your content calendar effectively.
For instance, the Google Trends results indicate that there are notable search peaks in the weeks preceding Thanksgiving and Christmas if you want to write content about cooking. The best time to share your pertinent cooking content would be in the weeks leading up to these holidays, so it will be visible to searchers.
Another phrase that comes to mind is “wedding invitations.” There is a spike in this term from the beginning of January to the end of February. This is because a lot of couples probably get engaged between Valentine’s Day and Christmas.
Strengthen Your Identity
To find out how well-known your brand is, you can also use Google Trends. By restricting the search to your local area, this feature can be used by small businesses as well, though it may be more useful for larger brands. You can even filter your results by industry when you use this feature.
For those who are interested in online marketing and creating content, using Google Trends is incredibly beneficial. Important data can be obtained by examining factors such as search location, most popular topics, and time of day. Knowing when and where to write about specific topics or locations where our brand is well-liked helps us better plan our content. A useful tool for creating content that people want to see is Google Trends. Thus, if you’re an online content creator, using Google Trends can help your content become more engaging.